Is Vilora Impex a registered Indian rice exporter?

Yes. Vilora Impex is an Indian trading house registered in Rajkot, Gujarat, with FSSAI, APEDA, ISO 22000, Spices Board of India, and IEC (Importer-Exporter Code from DGFT). Every shipment ships with phytosanitary, FSSAI, certificate of origin, and lab/COA paperwork within 48 hours of sail.

What is the minimum order quantity (MOQ) for rice export from India?

Our standard MOQ is one 20ft FCL container (approximately 25 metric tonnes of rice, or 18–22 MT for dry fruit). We also accept LCL consolidated shipments on a case-by-case basis for new buyers and sample-trial orders.

Which Indian rice varieties does Vilora Impex export?

We export the full premium long-grain range — 1121 Basmati (Sella, Steam, Raw), 1509 Basmati, Sona Masuri, IR64 (parboiled and raw), and Idli rice. All lots are sortex-cleaned to buyer-specified grading (5%–25% broken), bagged in 5 / 10 / 25 / 50 kg PP, BOPP, jute or private-label packaging.

Which ports does Vilora Impex ship from?

We stuff and ship containers from Mundra Port and Kandla Port in Gujarat, with onward routing to 12+ destination ports across the Gulf (Jebel Ali, Dammam, Doha, Salalah, Sohar), the Levant (Aqaba, Beirut), East Africa (Mombasa, Dar es Salaam), the Maldives (Malé), and Southeast Asia (Singapore, Port Klang).

What payment terms do you offer?

Standard terms are 30% advance and 70% against the scan copy of the Bill of Lading, or an irrevocable Letter of Credit at sight from a reputed bank. We also accept TT / wire transfer in USD, AED and EUR. Incoterms supported: FOB Mundra/Kandla, CIF, and CFR.

How long is the lead time from order confirmation to shipment?

After spec sign-off and sample approval, typical lead time is 10–14 days to container stuffing at port, plus the steamer lay-time. Documentation (phyto, FSSAI, COO, BL) is couriered within 48 hours of sail. Live arrival tracking is shared with the buyer until sign-off at port of arrival.

Can you offer private label or buyer-branded packaging?

Yes. We offer private-label and contract-manufacturing packaging in 5 kg, 10 kg, 25 kg and 50 kg sizes, including BOPP printed bags, woven PP, jute, and retail cartons. Artwork can be supplied by the buyer or co-developed with our packaging desk.

How can a buyer verify Vilora Impex's credentials?

Each credential (IEC on DGFT, FSSAI on FoSCoS, APEDA, GSTIN) can be verified directly on the relevant Government of India registry — links are provided on our provenance page. Request the actual numbers via the inquiry desk; we share them on signed buyer request, not publicly, to prevent misuse.

Do you ship spice and dry fruit alongside rice?

Yes. Alongside rice we export Indian spices (chilli, turmeric, cumin, coriander, fennel, cardamom, garam masala blends), dry fruit and nuts (cashew W180–W400, almond, raisin, fig), pulses (toor, chana, moong), and seasonal fresh produce (Kesar, Alphonso and Banganapalli mangoes) on cold-chain.

Where is Vilora Impex based?

Vilora Impex is headquartered in Rajkot, Gujarat, India. Origin sourcing covers Gujarat, Punjab, Andhra Pradesh, Maharashtra, Karnataka, Kashmir and Rajasthan, with consolidation at Mundra Port and Kandla Port for export.

Sona Masuri Rice: A Buyer's Guide for Importers

Medium-grain, low-starch, lower-GI than most non-basmati varieties. Sona Masuri serves Gulf middle-class retail and South-Asia diaspora supermarkets in markets where 1121 is at the top of the price range.

By D. Anadkat · 2026-05-15 · 6 min read · Category: Rice Varieties

Sona Masuri is the medium-grain non-basmati that quietly carries a large share of India's rice export to South-Asia diaspora retail and the Gulf middle-class supermarket segment. It's not the hero variety on a premium gift shelf, but it's the everyday rice in millions of homes — and the right pick for any importer serving that everyday market.

What Sona Masuri actually is

Sona Masuri is a medium-grain rice cultivar developed in India through a cross between Sona and Mahsuri parentage. The grain is short to medium in length (5.0–5.5 mm uncooked), with a low starch content and a soft, fluffy cooked texture. It originates from the Krishna delta region of Andhra Pradesh and Telangana, with milling clusters in Nellore, Karimnagar and Mahbubnagar leading the export trade.

Compared to basmati, it has lower amylose content — meaning less stickiness when cooked properly — and a lower glycemic index, which has driven its adoption among health-conscious retail consumers in the Gulf and Indian diaspora across Singapore, Malaysia, the UK and USA.

Grades available for export

Grade	Description	Typical use
Premium Sona Masuri (Raw)	Natural milled white • aged 6 months • sortex-cleaned	Premium retail, gift packs
HMT Sona Masuri	Premium variant from Hyderabad-area mills • finer grain	Super-premium retail
Sona Masuri Steam	Steam-processed • improved cooking stability	HoReCa, retail premium
Sona Masuri Parboiled	Parboiled medium-grain • golden tone	Retail and HoReCa, longer shelf life
Organic Sona Masuri	Certified organic • EU and US diaspora retail demand	Health retail, organic supermarkets
Bulk Sona Masuri	Distributor-grade • FCL volumes • 25/50 kg PP sacks	Wholesale to retail

Cooking behaviour

Sona Masuri cooks in 15–18 minutes at a 1:1.6 water ratio, producing soft, separate, slightly sticky grains. The cooked rice holds shape for service but turns soft if over-rested in a chafing dish — the opposite behaviour of a parboiled 1121 Sella. That's why HoReCa biryani chains generally don't use Sona Masuri for biryani service: it doesn't hold the layered structure.

For everyday rice service — South Indian sambhar-rice, curd-rice, lemon-rice, jeera-rice, dal-chawal staples — Sona Masuri is the spec-match. It's also the preferred rice for South Indian breakfast preparations where soft texture is desired.

MOQ, packing, shipping

Standard MOQ is one 20ft FCL (~25 MT). Common pack sizes for private-label retail are 5 kg and 10 kg PP or BOPP-printed; bulk distributor packs are 25 and 50 kg PP woven. We source direct from milling partners in Andhra Pradesh and Telangana, sortex-clean in two passes, and ship from Mundra or Kandla — even though origin is on the eastern coast, the Gujarat ports remain the dominant Gulf-bound gateway.

Frequently asked

Is Sona Masuri the same as Sona Mansoori or Sona Masoori?: Yes — different spellings of the same cultivar. Mansoori and Masoori are alternative transliterations of the Telugu/Tamil name. Export documentation typically uses Sona Masuri.
Why is Sona Masuri cheaper than 1121 basmati?: Different cultivar, different premium tier. Sona Masuri yields more per hectare, ages faster, and serves an everyday-rice market segment that doesn't pay basmati premiums. The lower price reflects different positioning, not lower quality for its intended use.
Can Sona Masuri be supplied parboiled?: Yes. Parboiled Sona Masuri (golden tone) is available for retail and HoReCa channels that prefer the longer shelf life and firmer cooked grain. Spec is locked in the PI cuttest.

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